Why I Only Use the Best Chocolate in My Bakes

When it comes to baking, the quality of ingredients directly affects the final result. Chocolate is one of the most important components in many of my bakes, so it makes sense to use the absolute best. 

After lots of taste testing (my favourite part!) and experimenting with different brands of chocolate in my bakes, I chose the brand Callebaut. It consistently delivered the best flavour, texture, and melt—making it the clear winner for everything from brownies to ganache.

What Makes Callebaut Better?

Callebaut is a Belgian chocolate brand with over a century of expertise. Unlike standard baking chocolate, which often contains more sugar and less cocoa butter, Callebaut is made with high-quality cocoa beans and a higher cocoa content. This results in a smoother texture, a deeper flavour, and a more balanced sweetness.

Good chocolate melts better, tastes better, and makes for a much richer bake. Whether it’s the ganache on a cake, chunks of chocolate in a cookie, or a gooey brownie centre, I've found using Callebaut makes a huge difference.

Why I Choose It

From the start, I wanted Magnolia Bakes to be all about creating the most delicious handmade treats. That means choosing the very best ngredients that enhance the flavour. Callebaut chocolate stands out because:

• The flavour is richer and more balanced – it’s made with high-quality cocoa beans, not bulked out with excess sugar.
• It melts smoothly and bakes perfectly – great for achieving the right consistency in brownies, cookies, and ganache.
• It’s sustainably sourced – Callebaut supports cocoa farmers through the Cocoa Horizons Foundation, so it’s a more ethical choice.
• A premium ingredient - Callebaut is more expensive than standard chocolate and is typically sold in bulk, making it less practical for home bakers. By ordering from Magnolia Bakes, you get to enjoy professional-quality ingredients without needing to buy large quantities yourself. It’s an easy way to enjoy rich, indulgent chocolate bakes made with the best ingredients.

Where You’ll Find It in My Bakes

I use Callebaut in everything that calls for chocolate, including:

• Brownies – fudgy, rich, and full of proper chocolate flavour.
• Cookies – packed with chocolate chips that melt in the mouth.
• Chocolate cakes – layered with silky ganache and a deep cocoa taste.

When you order from Magnolia Bakes, you’re not just getting a homemade treat—you’re getting proper ingredients, chosen for quality and flavour.

If you love good chocolate, you’ll taste the difference!